Raise your profile by writing for The Conversation

Portsmouth researchers have helped the University to appear in The Conversation’s Top Ten articles published in March (seven UK commissioned articles, with nine in total as two were published in international versions).

The nine articles had 125,242 reads with a global reach including the United States, Canada, France, Australia, India and The Philippines. The most read article was from Dr Lisa Sugiura and Dr Annie Kirby from the Institute of Criminal Justice Studies, with 36,857 reads. They wrote about the ‘Momo Challenge’ digital hoax and how even experts fell for it.

The Conversation combines the rigour of academic analysis with the journalistic approach of professional editors to provide readers with a better understanding of current affairs, the complex issues the world faces and latest research in short, timely, informative articles for the general public. Globally it has 107.5 million readers including 10 million monthly readers of UK content.

Benefits for Portsmouth academics

Over the past year, 55 academics from the University have written 60 articles, which were read over 1.2 million times, generating 440 comments.

Major publishers such as The Independent (UK), Channel News Asia, World Economic Forum, Newsweek and Business Insider republished these articles. Professor Lisa Jack, Accounting and Financial Management, wrote an article earlier this year about online returns, which has had over 54,000 reads. She said: “I have four articles published in The Conversation now. It is a great discipline having to write the ideas and findings in 800 words and an accessible style. I get more correspondence because of the articles, and the first one on food fraud led indirectly to the project on and ‘Buy Online Return in Store’. The stories have also been picked up and republished across the world, including The Guardian. Besides, my family are more impressed by my total of over 70,000 hits on The Conversation than by my academic articles!”

By writing for The Conversation you make yourself more visible to the world beyond the circle of academic peers in your field. This could lead to further contact from the media for follow-up interviews or articles, or from academics interested in your work seeking collaboration. A wider awareness of your name and work can lead to more interesting opportunities.

Training

The Conversation deliver media training for academics to help them better understand how to communicate, recognise the news value of their research and expertise, and to give them the confidence to pitch their ideas for a public audience. Experienced editors visit the University and present the basics of how the Conversation works, how to get involved and the benefits of writing for a public audience. Longer sessions are also offered with interactive workshops to help editors consider the news potential of their expertise and how to write a quality story pitch. The next training session is due in May. Details will be confirmed shortly.

Get involved

To have your work featured you can pitch your articles on The Conversation or get in touch with the University’s Press Team (pressoffice@port.ac.uk).

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