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Portsmouth sales student is European champion

Winner: George Nodwell, right, and his tutor Richard Lowton

A sales student at the University of Portsmouth has been crowned winner of the 2018 European Sales Competition in Paris.

George Nodwell, a final year student, is now seen as the best and toughest negotiator of this year’s sales students from 22 universities.

It is the first time Portsmouth has won the international competition and suggests a glittering career ahead for the winner – and his fellow competitors from Portsmouth.

George said: “It’s been an amazing experience, I’ve learnt so much and I am delighted to be the champion.”

George won the six judges’ confidence and took the crown after negotiating a high level sales meeting to secure a global sales deal for Salesforce.

George was one of four on the University of Portsmouth team. The judges were industry buyers, the people most used to negotiating big deals on behalf of major enterprises.

The judges commented on how well all four Portsmouth students approached the tasks and conducted themselves during the role play sales meetings, and Michael Carroll, Salesforce business manager EMEA, said: “An amazingly high level of professionalism was displayed by the Portsmouth team.”

2. Portsmouth team: l-r, Josh Donavan King, Kieran Axten, George Nodwell, Sarah-Jane Spicer and tutor Richard Lowton

Following George’s win, all four secured interviews with global companies and several sponsors for possible jobs after graduating.

The team’s coach, Richard Lowton, course leader and senior teaching fellow in Marketing and Sales at the University is delighted.

He said: “This win really puts the University on the map across Europe.”

The competition drew 56 students from more than 22 universities across Europe and, by special entry, Texas State University USA, to compete over two days.

The Portsmouth team was Kieran Axten, Sarah Jane Spicer, George Nodwell and Josh Donavan King.

George made the final cut, going head-to-head with four other European students.

Team Portsmouth had to wait until the gala dinner for the announcement that George had won.

Mr Lowton said: “The whole team worked brilliantly together, supporting each other throughout. The team have been attending coaching sessions over the past six weeks and I am delighted that all of this preparation and hard work has, for the very first time, led to bringing home this accolade to the University.”

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  1. For attention of George NODWELL

    Congratulations on a brilliant achievement for you and the university. Delighted for you and also your mentor Richard Lowton.

    So pleased that the university is now firmly established as a world leading sales university in a world which is increasingly competitive and where sales sit right at the top of the pyramid.

    In the post Brexit world, the opportunities for Britain’s top talent will be huge. Good luck and good fortune in whatever role you secure.

    Very best wishes

    Peter jacobs

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