First-year marketing students excel

First year students in Virile Promotions Michael Herrera, left, and Tom Davess, right, work on their marketing plan

First year students in Virile Promotions Michael Herrera, left, and Tom Davess, right, work on their marketing plan

Five first year marketing students are runners up in a national competition to plan a product partnership to raise money to fight HIV and Aids.

The competition is for marketing students in the UK and Ireland. They are asked to come up with a plan and a marketing video for a product targeted to university students to raise awareness and generate income to help eliminate HIV/Aids.

The competition is run by  RED, which was founded by U2 frontman Bono and Bobby Shriver, and Pearson UK.

The Portsmouth Business School team of five students, Virile Promotions, entered a marketing plan for a partnership between Wrigley’s chewing gum and RED.

Team member Alexander Aquilina is studying marketing with psychology. He said: “Our teamwork and group cohesion helped us in many ways and is something which can be very difficult for people, especially in their first year.

“We looked through various different products and services and decided on chewing gum. It is a low-cost product, easily available and purchased habitually, so we believed such a partnership could give RED a lot of exposure and contribute to the global fund.

“Wrigley’s is the biggest brand in the market, which means that a possible cooperation between RED and Wrigley’s would not be disturbed by financial uncertainty. We made an effort to justify why both parties would benefit from a potential partnership and that, I think, was our entry’s biggest strength.

“We entered the competition with the intention to win it, our team was strong and the creativity levels in the team were high. We wanted to produce an excellent piece of coursework and be the best.

“Being shortlisted was a huge thing for us something we could of hardly imagined, despite our confidence in ourselves. Now the results are in and we have finished second in a national competition I feel we can all give ourselves a pat on the back, though we are still a little disappointed that we didn’t win.”

Fellow team member Daniel Dobrev said: “It was very rewarding to be shortlisted because we have put a lot of effort into this task, more than any other project this year.”

The other team members were Michael Herrera, Tom Davess and Jake Breeze.

Marketing analysis was a new unit for Portsmouth students in 2012/13 and course tutor Emma Winter chose the competition as the ideal way for students to demonstrate their skills.

She said: “It sounded like a fun and practical way for them to apply their marketing knowledge. The unit is part academic skills, part employability and part marketing and the competition fitted the bill perfectly.

“It was a wonderful opportunity for first year students to be able to put their new-found marketing knowledge into practice and I’m proud of them for submitting such high quality work.”

2 total comments on this postSubmit yours
  1. Well done to these 5 first year UG Marketing / Marketing with Psychology students, you are a credit to your course year group. Your group team work really made a difference, it was a pleasure to lead the sessions and see you develop.

    Something to enhance your CV’s already! Congratulations and I hope we’ll see further successes from you all next year!

    See you in September.
    Best wishes, Karen

  2. Well done! What fantastic news… and what a brilliant experience to market to employers…
    Jacqui Purple Door Careers

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