The old logo needs to go – your help is needed…

You will have seen the new brand around campus, and may have seen it at train stations and in HE publications, like The Times Higher. Our brand is really starting to get out there and be noticed. The University wish to now finalise the transition to the new brand by disposing of all items branded with the old logo. This needs to be completed by 4 July in preparation for our first Open Day. We need your help to make this final change across campus, ensuring everything is in new brand and the old logo is removed.  

Whether you have old posters on the wall, wear branded clothes, or have leaflets buried deep in a cupboard, it’s time to replace, ditch and declutter. Marketing has teamed up with Estates and Campus Services to make this as easy as possible for everyone, with a Brand Amnesty from Monday 21 May to Friday 15 June, where all old brand materials can be disposed of in the most sustainable way.

You can drop off your items in amnesty bins in reception areas, or call Estates and Campus Services Helpdesk (6677) to organise a large collection right from your desk or cupboard, or take items to Spinnaker sports reception. The caretakers will take care of the rest. It’s that simple.

Thank you to everyone that has been involved so far. With everyone’s help we aim to create a consistent experience for our visitors and prospective students when they see our University for the first time at Open Days this July.

What will happen to the items?

Item Sustainable disposal
Clothing and tablecloths (including fleeces, coats and polo shirts) Disposed of securely at a waste facility that generates energy as a byproduct of the disposal process.
Ceramic mugs Broken up to be reused as aggregate
Paper/ cardboard Recycled into paper products and cardboard packaging
Pull up banners These can be reused with a new skin if in good working order
Other (Mesh banners, coasters, pens, lanyards, umbrellas) These items are collected by Suez, our waste company, as general waste. They then sort the items for appropriate disposal, this includes recycling and energy from waste

Who do I contact if I have queries on what or how to replace items?
Email brand@port.ac.uk with any questions about the brand amnesty or if you’re not sure how to go about replacing any old brand items.

Where can I find further information on the rebrand project?
The website has information on the project and you can also find the guidance and logos.

18 total comments on this postSubmit yours
  1. I am very concerned that this is happening in this way. Many of these items could be reused. For a University that has green and ethical aspirations this is extremely wasteful.

    • Marketing has worked with Estates and Campus Services to dispose of all items in the most sustainable way with an ethical approach over the past year. This is simply the final stage of the changeover and many items have already been disposed of. As part of our corporate responsibility, we are making sure we dispose of items ethically and sustainably whilst also protecting our reputation and brand by ensuring items with the old logo are removed.

  2. Myself and my colleagues are happy to hand in all our old lanyards and other old logo branded items, but can they be replace with the new logo items without it being a cost to members of staff.

    • As part of the rebrand project significant items have been budgeted for centrally, like the signage and uniforms. In the run-up to, and at time of launch, of the new brand we let all departments know they would be responsible for changing items to the new brand including mugs for visitors, fleeces and umbrellas, and so on. We aimed to provide a long lead time for rebranding of the University to give everyone time to plan the replacement of items with the old logo on them.

      To support the final transition Marketing and Communications are able to offer a small number of new branded lanyards and pens. If these are required please email brand@port.ac.uk.

      If you are unsure as to what your department has in plan for any remaining items requiring rebranding, please speak to your line manager in the first instance.

  3. To note – the large map with the old logo at Portsmouth and Southsea station might want to be updated.

    • Thank you we are working on this. If anyone else sees anything let us know.

      • All of emergency signs in the lifts have the old logo. Ditto the large green bins around the whole of the campus. Finally, in nearly every car park, old A5 signs remain with the old logo, as I assume you did not know about these (as the other signs have been updated).
        It would be better if the old pins that held up the sign on the St Michael’s building got removed, as it doesn’t look very attractive (IMO)…

        • Thank you for highlighting all these items There is a plan for replacing signs that Estates and Campus Services are working with a contractor to deliver that is in progress. Covering not only the lifts but other items such as all the large recycling bins.

      • I do hope that past students working and living in this area plus retired staff will not be accosted by the “Brand police” when out strolling in their proudly owned and deliberately purchased pre 2017 branded attire.

        When many people take pens and pencils as gifts when travelling to impoverished countries recycling such items however cleanly still seems a very poor idea to me

        • To build a clear, consistent and unconfusing brand, the clothing we need to dispose of are any items of uniform that staff wear for work including, for example, polo shirts on open days or fleeces in the office. We know that both staff and students have purchased branded items for their own use and we are not asking for these often much-loved items to be removed. We would just ask that these are not worn while at work to help ensure all visitors see a consistent brand.

          When working through the details for the brand amnesty and how best to handle all items we did look at and discuss the options. We are very mindful that the brand amnesty will only be a success if we’re able to manage all items, in a way that is as environmentally sustainable as possible. We’ve therefore worked closely with colleagues in the Estates and Campus Service department and their suppliers to agree how best to do this.

  4. Would we be able to send items of clothing (t-shirts etc) to the homeless?

    • When working through the details for the brand amnesty and how best to handle uniform items we did look at and discuss the options. Our items of uniform clothing help identify those working across campus and therefore it’s important that only those that should have access to uniform do so. This means that it has not been feasible to give the clothing to charity as it would mean the uniform continues to be in circulation. We are very mindful that the brand amnesty will only be a success if we’re able to manage all items, not just clothing, in a way that is as environmentally sustainable as possible. We’ve therefore worked closely with colleagues in the Estates and Campus Service department and their suppliers to agree how best to do this for uniform.

  5. Has anyone noticed that there is still a huge old logo on the front of the Library? Also why hasn’t the library got one of those nice dark grey building name signs like everyone else?

    • Thanking for highlighting this. There is a plan for replacing signs that Estates and Campus Services are working with a contractor to deliver.

  6. Another sign with the old logo by the car park entrance to St. Andrew’s.

    • Thank you for highlighting this item. These are being replaced as part of the ongoing work by Estates and Campus services to replace signage across the University.

  7. In order that the rebranding exercise is as ‘environmentally sustainable’ as it can be, could the changeover take place gradually as new materials need to be replenished, especially those that aren’t so much in the public eye as, say, posters and notices?

    The cost to the environment (and to the university) includes, of course, the cost of replacing every item in order that it bears the new logo. In terms of the upcoming Open Days, I very much doubt that the new logo, or indeed a ‘consistent (brand) experience’ will be uppermost in the minds of prospective students and their parents.

    • The changeover has been taking place gradually over the past year with repeated communications to departments that they would be responsible for changing items to the new brand. Visitors at recent events have noticed examples of the old logo appearing in places, commentating how out of date it looks. This is not the impression we want visitors to have of our University, especially as the new brand has been warmly received. The majority of items have already been disposed of ethically and sustain ably, and we are now simply doing a final push after a long lead in time.

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